A Secret Weapon For Johnnie Walker Blue Label Ultra
A Secret Weapon For Johnnie Walker Blue Label Ultra
Blog Article
In our quest for that lightest bottle possible, we took our vision to a crew of qualified glassmakers. Exploring designs and glassblowing procedures to minimise glass usage without having compromising longevity.
Diageo is a global leader in beverage Liquor with an outstanding collection of brand names across spirits and beer groups.
In accordance with our analysis, It's also believed to be the whole world’s lightest 70cl Scotch Whisky glass bottle at any time unveiled to market place.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle is created by adopting a exam-and-find out product, creating and Checking out devoid of limitation and imagining what the future of light-weight luxury packaging could convey.
Our DRINKiQ programme aims to lift the 'collective drink IQ' by raising public consciousness of the effects of Liquor and supporting liable consuming.
This new, light-weight bottle is a factor of exquisite attractiveness; but additional importantly, it demonstrates what can be done On the subject of lightweighting glass. We will go on applying these learnings across our variety, using a lot more progressive strides as we look to the future of Scotch.”
In the course of its five years of study, the brand is granted a United kingdom patent4 and to inspire additional progress within the business – and in a first for Diageo – a license for the patent will probably be supplied on the royalty-totally free basis to anyone on the globe who needs to share in these discoveries.
In addition to redesigning the glass, assumed was presented to how the bottle could be made and transported.
With less than 888 bottles unveiled globally, each bottle is independently numbered and introduced inside of a luxurious collector’s scenario.
We're right here when you're willing to go ahead and take plunge with Johnnie Walker and explore cocktail recipes, new item launches and the most recent from our entire world of whisky.
The technical difficulties that lightweighting presents led us to incorporate different design and style and creation technical specs that we could not have envisaged at the start of our journey; within the requirement of a tear drop shape which We've moulded to nonetheless mimic the iconic square form of Johnnie Walker bottles, to the addition of a protective cage to permit for a round foundation, and the hand-making and filling of each individual bottle to prevent damages in manufacturing.
“We took our vision to your crew of professional glassmakers and in the course of a 5 year exam-and-study method slowly found out how to generate sophisticated, light-weight glass. The specialized difficulties that lightweighting offers led us to incorporate many style and design and manufacturing specs that we could not have envisaged In the beginning of our journey; in the necessity of a tear drop condition which We now have moulded to still mimic the website long-lasting sq. kind of Johnnie Walker bottles, into the addition of a protective cage to permit for the spherical foundation, plus the hand-generating and filling of each and every particular person bottle to stop damages in creation.”
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of darkish chocolate and florals
Experienced whisky tasting will take observe. Use our do's and don'ts to demystify the experience and revel in your drams in an entire new way.
Of course—this collectible version is often purchased on the internet and delivered securely on your doorway with signature confirmation.
Your payment information is processed securely. We do not store credit card particulars nor have access to your credit card information.
Johnnie Walker got down to advance the spirits marketplace by experimenting with lightweight glass for its luxurious whiskies, impressed via the pattern towards 'sensitive' as opposed to 'heavy' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.